more people
more active
more often
Why Let's #BEACTIVE
The need for promoting health-enhancing physical activity in the European Union has been an accepted policy for some time, and was strengthened by the Council Recommendation in 2013. Physical inactivity is the 4th largest a leading risk factor for premature mortality and imposes economic costs of €80.4 billion per year to the EU-28 – the equivalent to 6.2% of all European health- spending.
The Project involves
60,000 inactive adults
200 Personal Trainers
8 EU Countries









